Overwegingen om te weten over Concurrentieanalyse

Overwegingen om te weten over Concurrentieanalyse

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Door de intentie voor trefwoorden te begrijpen, kun je inhoud creëren die nauw aansluit voor een behoeften met je publiek, wat de relevantie en waarde van je website in een ogen met zowel gebruikers als crawlers verhoogt.

Be wary ofwel claims you may encounter ofwel offers to make your company #3 in the organic SERPs, or sources that empirically state that they absolutely know what search engines’ top ranking factors are. Only the search engines have this information, and SEO kan zijn actually all about the ongoing study ofwel this topic as search evolves across time.

Heavy ads above the fold kan zijn another area that De zoekmachines may penalize you for if they find the ads distract too much from your inhoud.

For a single page, use De zoekmachines's exact match search operator — by wrapping a portion ofwel the "page text in quotes" — to find duplicate content. For example, if wij search for the opening sentence to Moz's Beginner's Guide to SEO, we can see how it's been copied around the web.

You can find the same information in Search Console's Mobile Usability Report. If a page fails the mobile-friendly test, each report flags which issues need to be fixed, such as setting the viewport width, or inhoud wider than the screen.

Below, you can find an explanation ofwel each audit point, along with recommended tools and techniques to examine each point.

A single-page website with minimal JavaScript will have very different speed issues than a complex e-commerce site with lots of different technology. Simply put, if your website kan zijn already fast, you likely don't need to worry about much — your investigation should uncover exactly what needs to be fixed. Wij'll cover the basics here.

Here wij look at your meta and structured gegevens — the "behind-the-scenes" information that doesn't display on the page, but may help search engines understand your content, influence how you show up in search results, and may een momentje help you to rank higher.

influence kan zijn any SERP component that has been paid for by an advertiser. Paid search engine results can include ads stemming from the De zoekmachines Ads program, like this example with its “sponsored” label:

While there's no set benchmark for average load time, 4–5 seconds kan zijn typically a reasonable goal to hit. If your pages take longer than this, speed is an area that's likely costing you traffic and visitor satisfaction.

You also want to avoid "orphaned pages" — which are pages not linked to by any internal URLs on your website. The process for discovering orphaned pages isn't quite so simple. SEO crawlers like Screaming Frog and Sitebulb do a decent job finding orphaned pages but require connecting to other data sources — such as sitemaps — in order to discover them.

If a page with good, relevant content isn't ranking, there's a good chance it lacks relevant backlinks.

Yes, the use ofwel HTTPS kan zijn an official De zoekmachines ranking signal. Technically, it's a small signal and classified as a "tie-breaker." That said, recent browser updates and user expectations mean that HTTPS is table stakes here on today's web.

Your knowledge ofwel SEO basics learned on sites like this and through the use ofwel SEO tools, paired with your own experimentation in your particular market, will be your best teachers as to which factors and which strategies are meeting your